Business Strategy & Intelligence.

180+ Booklet on Digital Transformation Included

1. Meet the Modern Consumer:

   It’s impossible to develop strong business strategies that fuel transformation without understanding how the modern consumer has transformed over recent years. We’ll give you deep data on what the modern consumer looks like and why it matters to your organization’s efforts.

2. Why Experience Initiatives Are a Must for Business Transformation:

   Transformation cannot happen out of a silo. As someone who is tasked with developing strategies, it’s critical that you understand the role the overarching experience plays in pushing your organization up the S Curve of Growth.

3. The StoryVesting™ Framework:

   Developing potent experiences online requires a close alignment between your organization’s framework and your customer’s emotional and cognitive triggers. We’ll teach you the proprietary StoryVesting™ framework and how to operationalize it across your content and digital strategies.

4. Building Your Intelligent Foundation:

   You’re tasked with engineering strategic growth. To do that job well requires a healthy foundation built on intelligence. We’ll show you how to create that foundation and walk you through several hands-on exercises that’ll show you how to leverage analytics to guide your organization’s direction amidst a quickly changing world.

5. Listening With Empathy:

   Knowing your customer starts with understanding their worldview and response to what’s happening in their environment. We’ll show you how to leverage data to listen better and get a more empathetic glimpse into what’s happening with your buyers today.

6. Data Looping & Mapping:

   You know you need data to develop strategies, but do you have a solid grasp on how that data is gathered, mined and analyzed? If not, you could be missing important knowledge that will empower you to get even richer insights from the data that’s available as you guide the strategic direction of your organization.

7. Innovation Looping & Mapping:

   Gaining organizational buy-in doesn’t happen once a strategy is fleshed out. It happens in the beginning of the process, giving key players an equal voice in how to prioritize your transformation efforts. We’ll walk you through a hands-on modified Hoshin exercise to teach you how to extract those insights from your team early on effectively and efficiently.

8. Journey Analytics:

   Strategy shouldn’t be siloed off touchpoint by touchpoint. We’ll show you how to get the big picture view you need to create strategies that’ll actually move the needle and find distinct opportunities for your success when we unveil our proprietary Customer Insights Map and walk you through the intricacies.

9. Intelligent Operations:

   Operationalize your strategies instead of simply executing on new ideas as they pop up. By building an intelligent operation, you can create systems that’ll increase productivity and empower you to deliver better experiences both internally and to your customer base.

10. Operationalizing vs. Executing:

    When it comes down to putting your strategy in motion, your teams must operate on agile to bring new ideas and concepts to market. We’ll show you how to increase productivity and minimize errors by operationalizing strategies over solely executing on them.

11. Building Business Transformation Into Your DNA:

    Getting the buy-in you need from your teams is critical to your professional and organization’s success. Learn how to build transformative strategies based on deep intelligence, and then leverage those to push your organization into the next phase of the journey.